How Monkey Ads Revolutionized Performance Marketing for Dolphy
At Monkey Ads, we believe in storytelling that transcends convention. Our recent collaboration with Dolphy, a leading supplier of industrial and hospitality products, is a shining example of how bold creative strategies can elevate performance marketing for industrial and hospitality brands.
The Challenge: Static Industry, Dynamic Opportunity
Before teaming up with Monkey Ads, Dolphy’s marketing approach was traditional, rooted in brochures and static visuals. Their diverse product range, from hotel amenities to high-tech washroom automation, was exceptional, yet underrepresented in the digital space. The challenge? Transform how their brand communicates in a space that typically resists innovation.
The Action: Video-First Performance Marketing Strategy
For the first time in their industry, Dolphy embraced a video-first performance marketing strategy, powered by Monkey Ads’ proprietary frameworks like the Lead Qualifier Framework and CASA Theory of Scale-Stop.
Split-Concept Shoot for Targeted Storytelling
- Commercial Segment at Surat Diamond Bourse:
We showcased Dolphy’s industrial innovations at the world’s largest office building, matching the tech-forward narrative with sleek, modern visuals. - Hospitality Segment at Hilton Garden Inn:
Luxury and function merged as we captured Dolphy’s hotel amenities in a real-world yet aspirational setting. Tailored scripts directly addressed the pain points of hotel owners and procurement teams, enhancing relevance and lead quality.
The Results: Measurable Growth and Market Positioning
This pioneering campaign generated:
- 754 high-quality leads
- Reach of 338,808
- 796,651 impressions
- ₹1.86 Lakhs total ad spend
By leveraging Monkey Ads’ Hyper-targeting Content Framework and MMFA Strategy, we ensured every video was not just content, but conversion-ready collateral.
The Impact: A New Benchmark for B2B Marketing
Dolphy’s campaign wasn’t just another marketing effort—it was an industry-first. The cinematic appeal, strategic messaging, and premium production redefined what performance marketing for industrial and hospitality brands can look like. The content now powers their ads, social media, and B2B sales decks, establishing a new standard in their industry.
Client feedback echoed this success—Dolphy highlighted our work as visually premium, strategically sound, and foundational for their digital transformation journey.
Why It Worked: Monkey Ads’ Creative Engine
- Deep Product Research: Our scripts were informed by customer pain points and real-world use cases.
- Signature IPs: With tools like the Qualifier Framework, 10-min TAT Rule, and Fresh Lead First Protocol, we optimize lead generation at every level.
Brand-Aligned Execution: Every visual adhered to Monkey Ads’ identity, powered by clean fonts like Montserrat.
Conclusion: Your Brand Can Be the Next Success Story
At Monkey Ads & Studios, we turn traditional B2B storytelling on its head. If you’re ready to embrace bold creativity and measurable results in your campaigns, contact us today. Let’s create something extraordinary.