There are some individuals who don’t just take a job—they leave a mark. They quietly lead, inspire through action, and become the heartbeat of the team.
Niyati Agarwal, our Senior Account Manager at Monkey Ads, is one such extraordinary individual.
Her journey is not just a career path—it’s a masterclass in passion, perseverance, and quiet excellence.
The Seed of Curiosity: Where It All Began
During her BBA in Marketing, where she was a university and college rank holder, Niyati Ma’am had a moment that would shape her future.
While browsing Myntra, she spotted a dress she liked. Soon after, she noticed the same dress appearing across all her social media platforms.
While many would ignore it, Niyati Ma’am got curious. How did this happen? This simple question led her into the world of digital marketing—a field that would become her passion.
From Student to Strategist: A Journey of Exploration
Driven by passion, she pursued her MBA in Marketing and immersed herself in everything digital—SEO, SMO, ad campaigns, content, video editing, and beyond.
In her early career, she worked across all these fields, gaining hands-on experience. Instead of rushing, she took her time to understand what truly excited her—a mindset that has defined her journey.
The Unexpected Entry to Monkey Ads
Her journey with Monkey Ads began in the most unexpected way. Referred by an HR agency about an opening, she applied and walked in for an interview.
There, a brief 5-minute conversation with Palak Sir changed everything.
It wasn’t an interview in the conventional sense—it was a moment of connection, of shared vision. And from that moment onward, Niyati Ma’am became a part of the Monkey Ads family.
She joined as a Creative Strategist, but her potential and passion would soon take her far beyond that title.
Growth, Grace, and Grit: Her Evolution at Monkey Ads
Monkey Ads is known for its culture of creativity and collaboration, and for Niyati Ma’am, it was a perfect match.
Under the mentorship of Palak Sir and Surbhi Ma’am, she found not just guidance, but inspiration. The open, friendly, and deeply encouraging environment allowed her to flourish.
From managing clients to planning high-scale brand shoots, Niyati Ma’am evolved into a leader who now manages it all with quiet confidence and unmatched dedication.
Milestones That Speak Volumes
While she may never boast of her own accomplishments, her work tells a powerful story:
Banno Swagger – Monkey Ads’ first-ever studio shoot, conceptualized and executed by her.
Turms (Shark Tank brand) – A high-profile shoot delivered in full “Rajinikanth-style” creativity.
Countless creatives so strong and fresh that they’re now being used as “inspiration” elsewhere.
Each campaign, every detail—Niyati Ma’am has always given more than 100%, ensuring perfection, regardless of the scale or spotlight.
The Introvert Who Let Her Work Speak
Here’s a lesser-known fact that makes her journey even more admirable—Niyati Ma’am is an extreme introvert.
In a field where social media presence often defines your persona, she chose to stay behind the scenes, letting her work shine louder than any profile post ever could.
But through her time at Monkey Ads, she has blossomed—developing people skills, building confidence, and becoming a quiet but powerful presence in every room.
Her Motto: Trust the Process
Throughout her journey, Niyati Ma’am has remained grounded by one belief:
“Trust the process. Keep your head down. Always stay open to learn and grow.”
This quiet determination reflects in everything she does—leading by example, not noise.
The Heart of Monkey Ads
In the world of digital marketing—where creativity meets deadlines and strategies change in a blink—people like Niyati Ma’am are rare.
She doesn’t just manage accounts—she elevates brands, uplifts her team, and brings calm to every storm.
We are grateful to have her as a pillar of Monkey Ads. Her journey inspires us, her presence grounds us, and her story reminds us that greatness doesn’t always need to be loud—it just needs to be authentic.
To those starting their own journey in digital marketing—may you find the same fire, focus, and fearlessness that Niyati Ma’am embodies every single day.
