Monkey Ads - Lead Machine
GQNC Framework
Generation | Qualification | Nurturing | Conversion
STAGES
Generated / Intake
- Generated:
Lead generated by the Monkey Lead Machine using Meta / Google / Other Platforms
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Qualification
- Unanswered
[Called 3 times, did not pickup, immediately move to Unanswered]
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=========== - Unqualified
[Picked up the call, but gave an invalid / irrelevant response like “Didn’t fill the form” / “Trying to sell you something or applying for job” / similar; immediately move to Unqualified]
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=========== - Qualified
[Sounds like an actual buyer, asks for product / service information / price, ]
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Nurturing / Negotiation
- Hot – [asking for price / demo done]
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- Warm – [just asking for price to know about it]
=========== - Cold – [started the conversation but now too busy to respond]
=========== - Lost – [bought from someone else / dropped the idea of buying]
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Converted
- Won – Advance Received
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GQNC Framework by Monkey Ads - Lead Machine
Generation | Qualification | Nurturing | Conversion
Stage 1: Generated / Intake
Definition: Leads are generated by the Monkey Lead Machine through platforms like Meta, Google, or other channels.
Output: A pool of leads ready to move into the Qualification stage.
Stage 2 : Unanswered
Definition: Lead is called **3 times**, but no response is received, or the number is incorrect or not reachable.
Action: Immediately moved to the *Unanswered* category.
Stage 3 – Unqualified
Definition: Lead picks up the call but provides invalid/irrelevant responses (e.g., “I didn’t fill out the form,” “I’m trying to sell something,” or job applications).
Action: Immediately Marked as *Unqualified* and no further follow-up.
Stage 4 – Qualified
Definition: Lead demonstrates genuine interest, asking for product/service information or pricing.
Action: Moved to the *Nurturing/Negotiation* stage. Often, leads will directly move to the Nurturing Stage as per the temperature but still this stage needs to be there to have a clear distinction from Unanswered and Unqualified..
Stage 5 – Hot
Definition: Lead is highly interested, asking for pricing or has completed a demo.
Action: Prioritize follow-ups for closing.
Stage 6 – Warm
Definition: Lead is inquiring about pricing, but only for general information.
Action: Continue nurturing to convert interest into intent.
Stage 7 – Cold
Definition: Lead began communication but has gone quiet due to being busy or disinterested.
Action: Reactivate through targeted nurturing campaigns.
Stage 8 – Lost
Definition: Lead decided to buy from a competitor or dropped the idea altogether.
Action: Close the loop, gather feedback for analysis, and archive.
Stage 9 – Won
Definition: Lead has paid the advance or made a confirmed purchase.
Action: Mark as converted and pass on to the sales fulfillment team and make sure to celebrate the victory.
The 4Q Formula – Powering Lead Success in the GQNC Framework
At the heart of the Monkey Ads – Lead Machine, the 4Q Formula is designed to maximize your lead handling efficiency — from generation to qualification, nurturing, and conversion. Each “Q” plays a vital role in ensuring no opportunity is missed.
The first step in the 4Q Formula is Quantity. Our Monkey Ads – Lead Machine consistently delivers a high volume of leads by leveraging smart targeting on platforms like Meta and Google — ensuring your brand reaches the right audience at scale.
Once leads are generated, speed becomes the next priority. That’s where the second Q, Quick, comes in. Our Business Development (BD) team is committed to responding to every incoming lead within a strict 10-Minute Turnaround Time (TAT).
After ensuring a quick response, the focus shifts to Qualify. Not every lead is ready to convert — and that’s okay. The goal here is to sift through the volume and identify leads that meet the criteria for your ideal customer profile.
Finally, once you’ve acted quickly and qualified your leads, the focus turns to Quality. This is where you truly assess the value and potential of each lead. By evaluating key indicators such as engagement, budget, intent, and fit, the BD team can zero in on high-potential leads that are worth pursuing.
FRESH LEAD FIRST Protocol – Maximize Conversions with Real-Time Prioritization
The FRESH LEAD FIRST Protocol is a lead management strategy that ensures your Business Development (BD) team always prioritizes new, incoming leads in real time, instead of beginning their day with older, backlogged leads. This simple yet powerful shift prevents lead pile-ups and significantly boosts conversion potential.
