Massimo Global: Building a Global Lead Engine with Monkey Ads
We’ve been proudly associated with Massimo Batteries since 2021, serving as their strategic digital partner in building a high-impact online presence and a robust global lead generation pipeline.
Challenge
Massimo Batteries, a well-known name in India, sought to expand its market footprint beyond domestic borders. While the brand had found success in India by acquiring new channel partners through digital campaigns, the challenge was now to:
- Establish a global digital identity as Massimo Global.
- Scale lead generation across diverse international markets, each with distinct buying behaviors, channel dynamics, and cost challenges.
- Overcome high CPL (Cost Per Lead) typically associated with international B2B campaigns.
- Massimo Batteries, a well-known name in India, sought to expand its market footprint beyond domestic borders. While the brand had found success in India by acquiring new channel partners through digital campaigns, the challenge was now to:
- Establish a global digital identity as Massimo Global.
Maintain lead quality and sales readiness despite the volume and geographic diversity.
Action
Monkey Ads, operating as Massimo’s strategic digital partner since 2021, led the transformation from domestic excellence to global expansion by executing a series of data-backed, creative-first, and performance-led strategies:
Phase-wise Global Rollout
- Transitioned campaigns from India to 25+ countries, including Nigeria, Egypt, Nepal, UAE, Yemen, and Kenya.
- Each campaign was tailored to the local cultural context, buying patterns, and channel preferences.
Hyper-Targeting & Funnel Engineering
- Employed our Hyper-targeting Content Framework and MMFA Strategy (Multiple Marketing Funnel Automation) to ensure only the most relevant users entered the lead funnel.
- Integrated our Qualifier Framework to reduce junk leads at the form level, focusing only on sales-qualified prospects.
Creative-Led Performance
- Launched multiple platform-native video campaigns across Meta, YouTube, and LinkedIn, combining high-impact visuals, product USPs, and clear CTAs.
- Video scripts and formats were tailored to audience preferences and deployed to increase visibility and conversions.
Festival-Based Emotional Localization
- Introduced Festival Campaigns strategically across international and regional celebrations like Eid, Easter, African National Day, Afghanistan Independence Day, Women’s Day, Labour Day, etc.
- This created deeper local resonance with channel partners, reinforcing trust and relevance with distributors in each market.
Event-Based Performance Boost
Integrated with trade show strategies in key markets to drive booth traffic and B2B lead capture via pre- and post-event digital targeting.
Meta Campaign Results: CPL Efficiency at Scale
Result
The outcome was a global lead generation engine that balanced scale, efficiency, and quality:
- 25+ countries activated, with custom strategies for each.
- CPL consistently below ₹150, even in complex international geographies.
- West Africa: ₹92.23 CPL with 251 qualified B2B leads.
- Tanzania: ₹<150 CPL, 56K views, strong regional engagement.
- Zimbabwe: 172 K+ video views and ₹148.86 CPL.
- West Africa: ₹92.23 CPL with 251 qualified B2B leads.
- High creative engagement: Videos crossed 123K+ views, indicating content resonance and platform success.
- Low CPMs → High Sales Value: Strategic targeting allowed affordable impressions to convert into sales-qualified leads, building an active international pipeline.
Direct impact on international business development, with multiple leads converting into long-term partnerships.
Strategic Conclusion
With a lean budget and a sharp performance mindset, Monkey Ads transformed Massimo Global’s vision into a scalable, international lead-generation machine. This case study showcases not just the lead number but a repeatable, data-backed strategy for B2B expansion across borders.
If your brand aspires to go global, Monkey Ads is built to get you there, with precision, creativity, and performance at its core.
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At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact.
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN
PERFORMANCE
Creating and optimising campaigns to ensure maximum ROAS and continuous growth to get success for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.