"Not Just a Photoshoot: The One EV Brand Transformation"
What followed was a full-scale creative transformation. Instead of just snapping cars, we designed and executed a series of lifestyle-driven photoshoots that brought One EV’s models to life, with themes that spoke to ambition, freedom, and everyday empowerment.
From boardrooms to beaches, from power moves to personal journeys — we didn’t just photograph EVs; we positioned them as lifestyle icons.
This is the story of how Monkey Ads turned a simple brief into a standout brand moment.
Challenge
One EV approached Monkey Ads with a straightforward brief:
“We’re launching new EV models — we just need a basic photoshoot…”
Their goal was to introduce new electric vehicles to the market. But their initial approach risked blending into the crowd, lacking emotional connection, and differentiated positioning
Action
Monkey Ads saw the opportunity to do more than just deliver visuals — we aimed to narrate a lifestyle-driven brand story. Our creative and production teams collaborated under our Monkey Studios arm and crafted three distinct thematic photoshoot concepts:
- Corporate Class – Designed for urban professionals, highlighting sophistication and executive appeal.
- Beach Vibe – Evoked a relaxed, aspirational mood for freedom seekers.
- Everyday Woman – Represented practicality, empowerment, and relatability for modern women.
From styling and locations to lighting and props, every detail was tailored to convey an authentic lifestyle and emotional appeal. This wasn’t just a photoshoot; it was strategic brand storytelling in action.
Result
The final outputs far exceeded the client’s original expectations.
The brand was visually elevated across digital and offline platforms.
The themes resonated with diverse personas, helping One EV stand out in a saturated EV market.
The client’s feedback? They were beyond impressed — and re-engaged Monkey Ads for more branding work.
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At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact.
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN
PERFORMANCE
Creating and optimising campaigns to ensure maximum ROAS and continuous growth to get success for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.