Breaking the Script: How a First-Time Writer Won Over a New Brand in One Go
When Swayam Polyplast joined the Monkey Ads family, they were looking for clarity in their brand communication, and we were ready to deliver. What made this campaign special wasn’t just the creative execution, but the story behind the scenes.
It was a first in many ways.
A first-time scriptwriter.
A new client with big expectations.
And a bold decision to trust raw potential over experience.
Challenge
Swayam Polyplast, a new entrant in the competitive packaging space, entered the market without a solid brand communication strategy. They needed a compelling brand narrative and video scripts to stand out, but there was a catch. The brand was still shaping its identity, and this required a deep understanding and creative articulation from the very first draft.
Action
Though it was my first time writing scripts for a brand, the trust and encouragement from Palak Sir gave me the push to take on the responsibility. I immersed myself in understanding Swayam Polyplast’s vision, tone, and audience. Using Monkey Ads’ “Video First” approach and insights from the Hyper-targeting Content Framework, I crafted the scripts to speak directly to their niche market.
- Drafted multiple video scripts with clear messaging and storytelling.
- Presented and narrated each script directly to the client, ensuring every word aligned with their brand voice.
Result
The client approved the scripts on the very first go. No back-and-forth, no revisions—just pure alignment. This first-attempt approval wasn’t just a win for the campaign; it was a personal milestone.
- First-ever brand scriptwriting attempt
- 100% approval in the first presentation
- Client satisfaction and positive feedback
Conclusion
From zero experience in brand scripting to first-shot approval, this was a defining moment in my journey. It validated the power of trust, preparation, and the Monkey Ads method.
Hum Aapki Brand ko Keyword Bana Denge!
At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
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PERFORMANCE
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