Atul Bakery Global – Nostalgia-Fueled Brand Films for Diaspora Audiences
When Atul Bakery set its sights on North America, the mission was clear—create more than just a brand presence. They needed a cultural imprint. In collaboration with Monkey Ads, the brand brought to life three emotionally-charged ad films that tapped into the heartbeat of Indian nostalgia. Each film became a love letter to the diaspora, reminding them of home in every bite, and redefined how Indian-origin brands can win hearts overseas through storytelling.
Challenge
Atul Bakery, known for its 100% eggless offerings, was ready to expand its emotional footprint in international markets like the USA and Canada. Despite having a loyal local following in India, the brand lacked a cultural and emotional connection with the South Asian diaspora abroad. The key challenge was to differentiate Atul as a premium, Indian-origin bakery in markets saturated with generic bakery brands, while invoking the nostalgia and warmth of Indian flavors among global audiences.
Action
Monkey Ads executed three cinematic ad films specifically crafted for the USA and Canadian markets, built on deep audience insights and Monkey Ads’ “Hyper-targeting Content Framework”.
Each film revolved around a distinct storytelling format:
- Ad1: A heartwarming tale of a grandchild bonding with a grandparent over traditional mithai-flavored cookies.
- Ad2: A young immigrant finds a slice of home during Diwali through Atul’s signature sweets.
- Ad3: A comedic take on roommates arguing over the last piece of eggless cake, blending humor with product craving.
Backed by the Video-First Performance Marketing strategy and leveraging Monkey Ads’ CASA Theory of Scale-Stop, these films were tested across multiple demographic splits and ad combinations to identify the highest-performing creatives.
Results
- 3x higher brand recall in target segments within 60 days.
- 42% increase in in-store footfall across partnered Indian grocery stores in North America.
- 60% uplift in social engagement during the launch week, driven by emotional shares and community tags.
- A measurable 27% sales growth in the U.S. and Canada regions compared to the previous quarter.
These ad films not only built brand affinity and emotional connect but also firmly positioned Atul Bakery as the go-to eggless Indian bakery brand for diaspora families.
Hum Aapki Brand ko Keyword Bana Denge!
At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact.
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN
PERFORMANCE
Creating and optimising campaigns to ensure maximum ROAS and continuous growth to get success for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.