Dil Dhadakne Do | Ghanti Bajne Do
By पलक माधवाणी | Chief Energy Officer, Monkey Ads – The Lead Machine
Introduction: ORM in Today’s Digital World
In the fast-moving social media landscape, Online Reputation Management (ORM) isn’t just about responding to negative comments—it’s about building trust every single day.
The DDD–GBD Framework™, designed by Monkey Ads, is a practical daily operating system for brands and their social media teams. It ensures no customer message, comment, or mention gets ignored—whether it’s praise, a question, or criticism.
🔍 What Does DDD–GBD Mean?
DDD: Dil Dhadakne Do – The “heart icon” on Instagram.
It’s a reminder to be present, acknowledge your audience, and connect emotionally.
GBD: Ghanti Bajne Do – The “bell icon” for notifications on other platforms.
It means staying alert to every interaction across Facebook, LinkedIn, Google My Business, YouTube, WhatsApp, and more.
Together, these two principles form a simple but powerful ORM habit:
Respond. Engage. Acknowledge. Every single day.
📅 The DDD–GBD Daily ORM Checklist
1. Instagram (Dil Dhadakne Do)
Check 3 times daily – Morning, Midday, Evening.
-
❤️ Like & acknowledge all genuine comments
-
💬 Reply to comments with gratitude or answers
-
📩 Respond to DMs within an hour whenever possible
-
🔍 Monitor tags and mentions, share positive UGC
-
📲 Forward any inquiries to the sales/CRM team
-
🚨 Escalate unclear issues internally for guidance
-
🤝 Address complaints with empathy, never defensiveness
2. Other Platforms (Ghanti Bajne Do)
Keep notifications ON for all brand profiles you manage.
Facebook: Respond to comments and messages promptly. Hide trolls only if abusive.
LinkedIn: Acknowledge every reaction and comment with meaningful replies.
Google My Business: Thank reviewers, respond to negative reviews professionally, and flag fake ones.
YouTube: Heart and reply to comments, thank subscribers, engage with feedback.
WhatsApp Business: Answer every inquiry politely with clear CTAs.
🛠 Handling Negative Comments Effectively
-
Legit Complaints: Apologise, offer solutions, move the conversation to DMs.
-
Misinformation: Correct politely with facts.
-
Trolls & Spam: Ignore or report.
-
Public Anger: Never delete unless abusive—address respectfully, invite to private chat.
The key is to stay calm, professional, and empathetic—always replying as the brand’s voice.
📈 Weekly ORM Review Ritual
Every week, review:
-
The most impactful engagement of the week
-
Any unresolved inquiries
-
Leads generated via comments/DMs
-
Review all reviews & responses
-
Track recurring issues or complaints
This creates your ORM Scorecard, an internal health check for the brand’s reputation.
💡 Why the DDD–GBD Framework™ Works
-
Easy to remember and implement
-
Creates a culture of consistent engagement
-
Turns followers into loyal advocates
-
Prevents small issues from becoming public crises
-
Builds brand trust at scale
“When your heart reacts, your brand connects.” – पलक माधवाणी
📌 Conclusion
Whether you’re a business owner, social media manager, or agency partner, the DDD–GBD Framework™ is your daily map for building a strong, trustworthy online presence.
And in the world of instant communication, consistency in ORM is as important as creativity in marketing.
Read More on our Signature IPs:
GQNC Framework
