Action

Monkey Ads deployed a multi-layered performance strategy that integrated the Lead Machine Framework with its Video-First, Hyper-targeting Content Playbook, seamlessly routing through the Monkey Funnel. Each layer of the funnel was activated using our GQNC Framework, ensuring structured movement from generation to qualification, nurturing, and conversion.

• Hyper-targeting Content was crafted to reach highly specific, intent-driven audience segments across Meta and Google, ensuring even platform limitations didn’t block audience precision. We used psychographic-led messaging to resonate culturally, emotionally, and commercially, tailored to DRC’s market.
  
  
• For lead generation, we launched Meta campaigns with Instant Forms and Click-to-WhatsApp CTAs, backed by our Qualifier Framework. This helped us eliminate low-intent or irrelevant responses right at the entry point, reducing junk lead volume and increasing quality pool efficiency.
  
  
• Once leads were generated, our Fresh Lead First Protocol ensured immediate prioritization of new entries, and our Business Development team operated under the strict 10-minute TAT Rule, ensuring every valid inquiry was responded to within minutes. This real-time system prevented pileups and maximized engagement windows.
  
  
• The qualified leads then entered our Nurturing layer, which used problem-solution content and retargeting logic based on lead temperature, ensuring cold and warm prospects received the right message at the right time.
  
  
• To push high-intent conversations, 2 WhatsApp Business API (WABA) campaigns were launched, timed with internal funnel metrics to optimize conversion chances. We also initiated a PR pitch for high-authority trust leverage.