Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency

Powering EV Leads with Precision Funnels

In the hyper-competitive electric vehicle (EV) space, generating high-quality leads at scale isn’t just a marketing goal—it’s survival. This case study unpacks how Monkey Ads, a video-first performance marketing agency, built a precision lead generation system for One EV that delivered powerful results at a cost-effective ₹60.95 CPL.

The Challenge

One EV was struggling to convert its content visibility into qualified leads. While there was consistent activity across social channels, the brand faced these core issues:

  • Low conversion from high reach
  • Underperforming Facebook metrics
  • YouTube stagnation
  • No structured funnel to qualify, nurture, and convert prospects

With increasing competition in the EV segment, they needed a performance marketing engine, not just another campaign.

The Strategy: Monkey Funnel + GQNC Framework

Monkey Ads activated its GQNC-powered Monkey Funnel™, a system built to ensure that no lead is left behind, unqualified, or cold.

Here’s how the four stages came into play:

  1. Generation
     Meta Ads with compelling statics and reels funneled traffic into instant forms and WhatsApp CTAs. The result: ₹60.95 Cost Per Lead, indicating precision targeting.
  2. Qualification
     Leads were filtered using the Fresh Lead First Protocol, identifying hot, warm, and cold leads early using call-based qualifiers.
  3. Nurturing
     With a segment of 45 leads classified as Hot/Warm, Monkey Ads tailored content distribution to these users, pushing reels, brand stories, and educational videos.
  4. Conversion Readiness
    Although July did not yield direct conversions, the structured funnel now has 17 hot leads ready for high-touch closure through demos and consultations.

Performance Insights

  • Instagram Views: 324.9K (↑29.3%)
  • Content Interactions: 1.6K (↑163.4%)
  • Facebook Watch Time: 34m 6s (↑17.8%)
  • YouTube Views: 2.9K (↑>999%) after just two strategic uploads
  • Leads Generated: 164
  • CPL Achieved: ₹60.95

One key takeaway? Unit-level metrics, such as CPL and engagement rates, tell a far more accurate story than vanity metrics.

Funnel Intelligence Over Impressions

Traditional funnels often stop at the TOFU (Top of Funnel) stage of awareness. Monkey Ads restructured this with a conversion-first mindset, ensuring:

  • All leads are tagged via CRM
  • Cold leads aren’t abandoned—they’re re-engaged.
  • Video content drives emotional connection at every stage.

By pairing platform intelligence with human follow-up, this funnel becomes self-optimizing over time.

Lessons for EV Brands

If you’re an electric vehicle brand in India or anywhere globally, here are three key takeaways:

  1. Don’t rely solely on organic reach—precision ads win
  2. CPL optimization beats CTR obsession
  3. Build lead funnels, not just traffic spikes.

Monkey Ads’ method of video-first, funnel-specific content, layered with performance frameworks like MMFA, CASA, and GQNC, shows how EV lead generation can be scaled predictably.

 Final Thoughts

The EV revolution needs more than great vehicles—it needs marketing systems that convert curiosity into committed customers. With a cost-per-lead of just ₹60.95 and a robust funnel in place, One EV is now primed for its next growth leap.

Want to turn your EV brand into a lead magnet?
 Monkey Ads builds high-performance funnels that convert.

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