Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency

From Drop to Growth: DRC’s Organic Video Marketing Journey

In July 2025, DRC experienced a shift in digital performance across multiple platforms. While ad views decreased, strategic use of organic video content, especially Reels and Shorts, delivered strong engagement and lead generation. This blog explores how a focus on organic video marketing helped sustain visibility and drive measurable results.

What is Organic Video Marketing?

Organic video marketing is the use of video content to reach audiences naturally without paid promotion. This includes Instagram Reels, Facebook videos, YouTube Shorts, and similar formats that rely on quality, relevance, and platform algorithms rather than advertising budgets.

Challenges Faced

DRC faced a notable dip in performance due to a decline in paid reach and delays in campaign approvals. Specific issues included:

  • 68.9% drop in Instagram visibility
  • 77.2% decrease in Facebook views
  • Pending approvals resulted in WABA campaigns not being executed.

Despite these challenges, the team maintained content output and explored high-performing video formats to drive results.

Actions Taken

DRC shifted attention to platforms and content that were already seeing positive organic signals:

  • On Instagram, Reels received 147.5K and 66.7K views, respectively.

  • On Facebook, the same videos earned 149.7K and 67.8K views.

  • YouTube Shorts performed steadily, with one video reaching 8.6K views, and 53% of viewers discovering it via YouTube Search.

  • LinkedIn content generated 1,880 impressions (+108.2%) and 40 reactions (+166.7%) through organic posts.

  • GMB (Google My Business) interactions increased by 27.5%, with more direction requests and website clicks.

Results Achieved

  • 490 leads generated through Meta ad campaigns
  • Lowest CPL: ₹42.92 from a campaign in Surat
  • Average CPL across campaigns: ₹170.96
  • Organic Instagram views increased by 19.8%, even though total ad views dropped.
  • Facebook engagement rose by 9.8%, indicating stronger audience interaction with organic content.
  • Overall, digital presence was maintained or improved on key platforms despite the dip in ad performance.

Conclusion

The July report highlights that organic video marketing can be an effective driver of engagement and lead  generation, even when ad performance faces setbacks. By consistently publishing relatable and timely video content, DRC was able to maintain momentum and generate results across platforms, including Instagram, Facebook, LinkedIn, YouTube, and Google My Business.

Grow with us