Powering Renewable Energy with Creative Storytelling
At Monkey Ads & Studios, we believe in pushing creative boundaries and making even the most technical industries engaging and relatable. Our collaboration with Praveg Solar, a leading renewable energy brand, is a perfect example of how bold storytelling and unique content strategies can set a brand apart.
Mr.Beast-Style Trend Integration: A Viral Twist
- Innovative Approach: Inspired by the global phenomenon of MrBeast, we designed solar-focused videos that borrowed the high-energy, viral storytelling style and seamlessly aligned it with Praveg Solar’s brand positioning
- First-of-its-Kind in Industry: This was the first time a solar EPC brand in the region experimented with this approach, instantly differentiating Praveg Solar from competitors.
- Engaging Content: The videos not only entertained but also educated audiences about solar adoption in a highly relatable manner.
CID Raid Concept: Solar Awareness with Drama
- Groundbreaking Concept: Taking inspiration from India’s iconic crime-investigation series CID, we developed a CID raid-style video campaign that dramatized the hidden truth of electricity costs and revealed solar power as the ultimate solution.
- Strong Audience Response: This fresh, narrative-driven format received excellent interaction, reach, and impressions, proving that even technical products can be marketed with an entertainment-first approach.
- Industry First: No other solar brand had attempted such a creative spin before, positioning Praveg Solar as a pioneer.
Festive Creatives: Aesthetic Excellence for Social Media
- Polished Branding: In addition to video campaigns, we designed festive static creatives that were aesthetically premium, culturally relevant, and visually striking.
- Social Engagement: These designs enhanced Praveg Solar’s brand recall, ensuring the company consistently appeared modern, trustworthy, and connected to its audience.
Result
- Overall CPL: ₹142.18
- Top CPL: ₹115.48 (Vadodara)
- WhatsApp CPL: ₹20.69
- Meta Impressions: 4M+
- Instagram Reach: +65% (843K)
- Facebook Engagement: +82% (7K Interactions)
- YouTube Watch Time: +298% (23.6 hrs)
- GMB Calls: +111% (38 calls)
Comprehensive Digital Integration
The innovative video campaigns and festive creatives were strategically amplified across social media platforms, supported by performance-driven ad campaigns and a comprehensive content plan. This ensured not just higher visibility but also consistent audience engagement and stronger brand positioning for Praveg Solar.
At Monkey Ads & Studios, we proved that even in a technical industry like solar, creative storytelling can break the clutter, attract attention, and strengthen brand perception.
Hum Aapki Brand ko Keyword Bana Denge!
At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact.
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN
PERFORMANCE
Creating and optimising campaigns to ensure maximum ROAS and continuous growth to get success for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.