Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency

Driving Engagement and Leads: SNCO Global Performance Push

SNCO Global partnered with Monkey Ads in July 2025 to implement a targeted, platform-specific performance marketing strategy focused on generating leads and improving engagement.

Performance Marketing Strategy
Performance Marketing Strategy
Performance Marketing Strategy
Performance Marketing Strategy
Performance Marketing Strategy

Identifying the Challenge

SNCO was active on multiple platforms but lacked a consistent approach to funneling content toward conversions. Key issues included:

  • Inconsistent video content usage.
  • Performance drop on Facebook and LinkedIn.
  • Under-optimized lead handling processes.
  • Lack of alignment between campaign execution and audience behavior.

Strategic Actions Taken

Monkey Ads deployed its GQNC Funnel system, which structures the user journey through four core stages: Generate, Qualify, Nurture, and Convert.

Video Content Rollout

  • Produced 15 high-quality Reels during a planned shoot.
  • Delivered 4 additional trimmed versions optimized for ad use.

Platform Execution

  • Instagram: 16 static posts and 3 Reels were published.
  • Gained +17 followers, with 84.4% of interactions from non-followers.
  • LinkedIn: Reactions improved by 50%, although impressions dropped.
  • GMB: Website clicks increased by 200% through profile optimization.
  • Facebook: Reach and interaction dropped, prompting review and refresh plans.

Paid Media Strategy

  • Meta Ads deployed across multiple campaign objectives: Awareness, Traffic, WhatsApp, and Leads.
  • WhatsApp Business API (WABA) was activated for direct lead communication.
  • Monkey Ads’ Fresh Lead First Protocol and 10-Minute TAT Rule were applied for better response management.

Results Snapshot

  • Leads Generated: 47
  • Cost Per Lead (CPL): ₹686.23
  • Instagram Interactions: 172 total
  • GMB Website Clicks: +200% growth
  • Reels Published: 14 (from 15 produced)

Summary

This campaign demonstrated how a focused performance marketing strategy, built around proven frameworks such as the GQNC Funnel and Fresh Lead First Protocol, can align creative production, campaign execution, and lead management—without overspending or overpromising.

Want to Build Your Funnel?

If you’re aiming for platform-specific lead generation with measurable results, Monkey Ads has the structure and systems to guide your next campaign

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