Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency

Powering Electric Mobility with Innovation

The electric vehicle (EV) industry in India is rapidly expanding, and brands need innovative strategies to capture attention and connect with customers. At Monkey Ads & Studios, we specialize in EV marketing that blends creativity with storytelling. Our recent collaboration with ONE EV, a growing electric mobility brand, shows how creative campaigns and digital upgrades can strengthen brand presence in a competitive market.

Launching the ONE EV Loader

In August, ONE EV introduced its latest innovation, the ONE EV Loader, designed to carry loads of up to 200 kilos. This EV is built for industries like textiles, courier services, and food delivery businesses that need efficient and eco-friendly transportation.

To showcase its potential, our team executed a dedicated product shoot, producing six high-quality videos. Each video was tailored to highlight how different industries could use the Loader, presenting it as a practical and sustainable mobility solution. This storytelling-first approach reflects the core of effective EV marketing.

Creating Buzz with “One EV One Offer”

Festive campaigns are a strong way for EV brands to engage customers. For ONE EV, we developed the “One EV One Offer” campaign, which ran from August 15 to October 15. The idea was simple yet compelling: buy one ONE EV and get a chance to win another.

We created engaging reels, stories, and a dedicated campaign video with a fresh anchor to make the content more relatable. The campaign was shared on Instagram and supported with ad creatives, building visibility and brand excitement during the festive season.

Revamping ONE EV’s Digital Identity

A website often shapes the first impression of a brand. ONE EV  earlier website was functional but basic. As part of our strategy, we worked on a complete revamp to align their digital presence with their innovative product line.

  • New Product Pages: Added detailed descriptions, features, and visuals for every EV model, including the Loader.
  • Improved User Experience: Designed a cleaner and more intuitive layout for easy navigation.
  • Modern Presentation: Positioned the site as an informative and reliable resource for prospective buyers.

In today’s world of EV marketing, a clear and user-friendly website plays a central role in building trust with potential customers.

Impact & Results

  • Instagram Views: 734.9K (+114.4%)
  • Instagram Reach: 324.5K (98% non-followers)
  • Instagram Interactions: 3.2K (+69.5%)
  • Facebook Views: 922K (+148.3%)
  • Facebook Link Clicks: 1,461 (+390.3%)
  • YouTube Views: 2,778 (organic)
  • CPL: ₹38.01 (Lead Form Campaign LF01)
  • CPC: ₹1.19 (Traffic Campaign)

The Value of Strategic EV Marketing

Through a mix of product videos, festive campaign storytelling, and a website revamp, ONE EV was able to:

  • Highlight the Loader’s role for businesses in diverse industries.
  • Create a festive campaign that resonates with audiences.
  • Strengthen their online presence by updating their website.

This case study illustrates how EV marketing goes beyond advertising it involving shaping narratives, showcasing value, and designing seamless digital journeys.

Why EV Brands Need Smart Marketing

The EV industry is moving quickly, and brands must constantly engage, educate, and inspire. Creative EV marketing strategies, such as video-led storytelling, festive offers, and digital identity upgrades, help brands stay relevant and appealing to their audience.

At Monkey Ads & Studios, we bring a video-first approach and proven frameworks to help EV brands craft stories that connect with people and support long-term brand growth.

Explore more of our portfolio to see how we help brands scale with creative digital solutions. For broader insights into the Indian EV market, visit India EV Report 2025.

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