How Monkey Ads Engineered a Winning Global B2B Lead Generation Strategy for Massimo Global
When Massimo Batteries set out to go global, they needed more than just digital ads—they needed a powerful, scalable global B2B lead generation strategy that could cut through international complexity and deliver real sales-ready leads. That’s where Monkey Ads came in.
As the digital performance partner of Massimo Global, Monkey Ads built a full-funnel strategy tailored to reach and convert B2B buyers in over 25 countries. This case study showcases the impact of a sharp performance mindset. It combined creative-led videos, smart targeting, and cost-efficient execution.
From Domestic Wins to Global Ambitions
Initially focused on the Indian market, Massimo Batteries partnered with us to build a consistent digital lead pipeline. Once that foundation was successful, the brand transformed into Massimo Global—ready to scale across Asia, Africa, and the Middle East.
Monkey Ads designed a global B2B lead generation strategy that took into account each country’s buyer behavior, battery demand, and channel partner ecosystem. We customized content, targeting, and media planning to suit each region—from Nigeria to Nepal, from Egypt to Zimbabwe.
The Strategy Behind the Scale
What made this global scale-up possible?
- Hyper-targeted video campaigns on Meta, YouTube, and LinkedIn
- Region-specific creative assets crafted for conversion
- Integration with on-ground exhibition marketing for lead capture
- Use of Monkey Ads’ proprietary IPs like the CASA Theory, MMFA Framework, and Qualifier System to qualify and scale leads efficiently
Each campaign was backed by real-time data, A/B testing, and localized adjustments, ensuring every dollar spent worked harder.
The Results: Global Reach, Local Impact
The numbers speak for themselves. Monkey Ads helped Massimo Global achieve:
- 251 qualified B2B leads at an average CPL of just ₹92.23
- 123K+ video views showcasing high creative engagement
- Sub-₹150 CPL even in cost-intensive markets like Tanzania and Zimbabwe
- Sales pipeline activation across regions like West Africa
This is a textbook example of how a smart global B2B lead generation strategy can help businesses enter new markets without blowing up the marketing budget.
Why This Strategy Worked
What sets Monkey Ads apart is our deep integration of creativity and performance. Every campaign asset—whether a 15-second video or a trade show landing page—was built not just to look good, but to convert.
We applied our Video-First Performance Marketing model along with advanced funnel strategies to ensure that every campaign asset aligned with Massimo’s business development goals.
Want to Build a Lead Engine Like This?
If you’re a B2B brand planning international expansion, it’s time to build a lead machine that doesn’t just generate traffic, but converts that traffic into qualified leads. Monkey Ads specializes in crafting Global B2B Lead Generation Strategies that deliver performance with precision.
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