Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency
Monkey Ads - The Lead Machine - Video-first Performance Marketing Agency

Praveg Solar Performance-Driven Lead Generation Journey

In July 2025, Praveg Solar partnered with Monkey Ads to strengthen its solar lead generation strategy. The focus was clear: boost reach, generate more qualified leads, and maintain efficient cost per lead (CPL) across platforms.

04
03
02
01

The Challenge

Praveg Solar aimed to improve:

  • Consistent lead flow.
  • Efficient CPL for long-term scale.
  • Local search visibility through digital touchpoints.

The Action Plan

Content Production

  • 2 high-quality video shoots completed following the Video-First Performance Marketing model, integrating our MMFA Strategy to capture multiple audience intents.
  • 16 social posts delivered (9 statics + 7 reels) executed using the Hyper-targeting Content Framework to ensure sharp psychographic resonance.
  • 7 edited videos published for ads — built and deployed via the CASA Theory of SCALE, tested across Ad Set variations to optimize for CTR and CPL.

Multi-Platform Execution

  • Instagram: High-engagement reels + static creatives.
  • Facebook: Heavy investment in video campaigns.
  • LinkedIn: Organic growth in impressions & reactions.
  • YouTube: Maintained traction with older video content.
  • Google My Business (GMB): Optimized for keywords like “solar company in Surat.”

Paid Campaigns

  • Meta Lead Ads:
    • 1,419 leads
    • ₹119.97 CPL
    • Surat Residential ad set: 588 leads @ ₹93 CPL

  • WhatsApp Ads: 46 leads @ ₹33.91 CPL
  • Website Ads: 6 leads @ ₹114.84 CPL
  • Google Ads: 6 leads, ₹691.50 CPL

The Results

  • Instagram: +118% reach (543K+), 1.5M+ views (+159%), 8K+ interactions (+123%), +56% DM leads.
  • Facebook: 2.7M views (+184%), 2.66M ad-driven, +165% content interactions.
  • LinkedIn: +83.9% impressions, +39.8% reactions.
  • YouTube: 1.8K views, 7 subscribers.
  • GMB: 243 profile interactions (+196.3%), 45 calls (+246%), 1,352 profile views.
  • Meta Ads Overall: 1,471 leads @ ₹117.4 CPL.
  • Google Ads: Higher CPL at ₹691.50.

Conclusion

July 2025 proved to be a milestone month for Praveg Solar. With optimized Meta & WhatsApp campaigns, coupled with consistent video-first content and local SEO visibility on GMB, the brand generated high-volume leads at efficient CPLs across Gujarat.

Grow with us