Driving Awareness and Engagement
At Monkey Ads & Studios, we collaborated with 21by72 to execute a pioneering digital marketing campaign for their S3 Event, aiming to drive awareness, boost stall bookings, and increase event registrations across India. As the first event promotion in Surat to incorporate CGI and VFX technology, this campaign was a game-changer, pushing the boundaries of performance marketing.
Objective: Boosting Awareness, Stall Bookings, and Registrations
- The primary objective of the campaign was to create a buzz around the event, attract stall bookings from exhibitors, and drive registrations for attendees. With the target geography set for all of India, we needed a multi-faceted approach that would engage both exhibitors and visitors alike.
Strategy: Funnel Pitches & Awareness Campaigns
To ensure maximum impact, we employed a dual-strategy approach:
- Funnel Pitches: Targeted specifically at potential stall owners, we created a series of well-crafted funnel ads to guide exhibitors through the booking process. This approach allowed us to capture quality leads and generate conversions from businesses looking to showcase their products.
- Awareness Videos: For general event visitors, we developed visually engaging awareness videos, combining CGI (Computer-Generated Imagery) and VFX (Visual Effects) to deliver a cutting-edge experience that set the event apart from anything seen before in Surat.
Execution: Blending Innovation with Performance Marketing
Monkey Ads & Studios pioneered the use of CGI and VFX in local event promotions, making this campaign a standout. By integrating these advanced visual techniques into our digital marketing strategy, we created immersive video content that captured attention and drove engagement.
To maximize visibility, we executed a multi-channel performance marketing campaign that included:
- Instagram and Facebook Ads: Paid social media campaigns designed to target both exhibitors and event attendees, using high-performing creatives in the form of reels, CGI videos, and immersive VFX experiences.
- Google Ads: Using a mix of Search Ads, Performance Max, and YouTube Ads, we ensured comprehensive coverage, targeting users searching for event information and showcasing stunning visuals that highlighted the uniqueness of the event.
Key Campaign Assets:
- Reels & Short-Form Content: Eye-catching, fast-paced reels showcasing the event and highlighting the benefits of stall bookings.
- CGI & VFX Videos: Stunning, high-quality CGI and VFX-driven content that set the tone for an event like no other in Surat, helping create excitement among potential attendees.
Results: A Milestone in Event Marketing
This was Surat’s first-ever event promotion to leverage CGI and VFX, a truly innovative step forward in local event marketing. The combination of advanced video production with precise performance marketing across multiple platforms delivered exceptional results, driving significant awareness, stall bookings, and registrations for the 21by72 S3 event.
Conclusion: Transforming Event Promotions with Cutting-Edge Digital Marketing
The success of the 21by72 S3 campaign highlights our ability to merge creativity with data-driven marketing strategies. Monkey Ads & Studios is proud to have played a key role in transforming how events are marketed in Surat, using a blend of innovative visual assets and performance-driven campaigns to deliver measurable success.
Hum Aapki Brand ko Keyword Bana Denge!
At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN PERFORMANCE
Creating and optimising campaigns to ensure maximum RoAS and continuous growth for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.