Atul Bakery’s Buy 1 Get 1 Pastry Free Campaign Success
For Atul Bakery’s 18th Anniversary, we pulled off a massive one-day campaign to promote their Buy 1 Get 1 Pastry Free (BOGO) Offer – and made sure it was felt across India.
B1G1 Offer Campaign – A Pan-India Celebration
Nationwide Buzz for a One-Day Offer
To celebrate 18 years of baking trust and taste, Atul Bakery launched a special Buy 1 Get 1 Pastry Free offer on 26th January 2025. It was a one-day-only offer, and we had just one goal: make it unmissable.
Our Approach: Strategy Meets Celebration
Awareness Video Campaign
We produced a powerful video campaign that celebrated Atul’s legacy while announcing the limited-time offer. The video was designed to stir nostalgia, pride, and urgency all at once — reminding people why Atul Bakery has been a household name for nearly two decades.
Influencer Collaborations Across Cities
We teamed up with top influencers from major cities like Surat, Ahmedabad, Rajkot, Junagadh, and Vadodara, creating a mega influencer wave. Each creator posted engaging reels and stories, reaching their local audiences with excitement and clarity about the BOGO offer.
Delicious Visual Content
Our team captured mouth-watering pastry photography to complement the campaign. Every image was crafted to tempt viewers and turn online interest into in-store visits.
Execution Highlights
Pan-India Influencer Reach – City-specific content amplified the offer’s visibility across regions.
Reels + Legacy-Based Video Content – A blend of celebration + urgency for maximum engagement.
Photography of Best-Selling Products = Visually appetizing and perfect for digital ads.
Geo-Targeted Social Media Promotions – Ensured that audiences across India knew exactly where to go for their free pastry!
Results That Matter
Massive Reach in Just 48 Hours
Thousands of Reels Views & Shares
Heavy In-Store Footfall on the Day of Offer
Increased Brand Engagement & Buzz Online
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