Back in 2014, just as we were starting our advertising business, we realized that we were meant for something bigger. This realization led us to pursue innovative opportunities, and one such journey led to a strong partnership with Bharat Petroleum Corporation Limited (BPCL).
The Approach
It all began with a special request from Silicon Hyundai, a Hyundai Motor India dealership, to display vehicles at petrol pumps as part of their marketing. I saw an opportunity and went directly to BPCL Athwa Petroleum, one of Surat’s oldest and highest-selling fuel stations. There, I obtained contact information for Puneet Dixit, the sales officer in charge of Surat.
When I called Puneet Dixit ji, his response was firm and clear:
“Kal Hazira office aake mujhe miliye. Mai aapko aadha ghanta dunga, agar mujhe samajh aayega to kaam karenge, nahin to aaj ke baad kabhi call mat karna…”
(“Come meet me at the Hazira office tomorrow. I’ll give you 30 minutes. If I understand what you’re offering, we’ll work together. If not, don’t call me again.”)
Without hesitation, I responded with confidence:
“Sir, aadha ghanta to bohot hai mere liye…”
(“Sir, 30 minutes is more than enough for me.”)
The First Campaign
That meeting resulted in the creation of the “Muft Petrol” campaign, which later evolved into “Sab Kuch Muft”. This innovative campaign set the foundation for our long-term relationship with BPCL. The campaign idea was inspired by the success of Freecharge, founded by Kunal Shah, and laid the groundwork for our future projects.
Legacy Campaigns
After this initial success, we continued our collaboration with BPCL and participated in their legacy campaign, Utsavo No Ullas, transforming its branding and bringing it a fresh new look.
This story exemplifies our motto of “Mangoge Woh Milega” and the power of Sales by Outreach, further solidifying our connection with Bharat Petroleum Corporation Limited.
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At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
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