Dhodo Sanedo: Turning Navratri Culture into Technology-Led Social Cinema
At Monkey Ads & Studios, we believe in breaking conventional marketing boundaries and creating narratives that seamlessly blend culture, creativity, and innovation. Our collaboration with Whitelion, a leading premium home automation and modular electrical brand, stands as a powerful example of how technology can become a part of culture, not just a sponsor of it.
Our latest project for Whitelion redefined festive brand storytelling by transforming Navratri celebrations into an immersive, tech-powered cultural experience.
Dhodo Sanedo: A First-of-Its-Kind Cultural Brand Film
Dhodo Sanedo: A First-of-Its-Kind Cultural Brand Film
A Groundbreaking Concept
Innovative Approach:
Instead of conventional product promotions or on-ground branding, we conceptualized “Dhodo Sanedo”—a unique cultural brand film that integrated Whitelion’s home automation technology directly into the rhythm, emotion, and spirit of Garba and Sanedo, Gujarat’s most loved folk expression.
This was not a typical brand integration.
It was a cultural participation, where technology danced alongside tradition.
Culture Meets Smart Living
Conceptual Brilliance:
Sanedo, derived from the word “Sneh” (love and affection), symbolizes unity, friendship, and celebration. We reimagined this tradition by associating Whitelion’s pure white identity with warmth, togetherness, and modern living.
Through thoughtfully written lyrics, choreography, and visual storytelling, Whitelion’s presence felt organic, emotional, and respectful—never intrusive.
Stunning Visual Storytelling
Cinematic Festive Visuals
High-Impact Production:
Our team captured visually rich footage across multiple iconic locations in Surat, combining festive energy, cultural authenticity, and modern cinematic aesthetics.
- Dynamic Garba performances
- Emotion-led storytelling through dance
- Technology is subtly embedded in culture
The result was a visually powerful narrative that resonated with both traditional audiences and modern digital viewers.
Engaging Reels, Films & Social-First Content
Platform-Optimized Storytelling
We produced a wide range of high-engagement content formats, including:
- Short-form Reels for Instagram
- Cinematic edits for YouTube
- Professional cuts for LinkedIn & Facebook
Each format was designed to maximize engagement, shareability, and cultural recall, ensuring the campaign lived beyond just one platform.
Multi-Format Campaign Rollout
Comprehensive Digital Distribution
The visuals from the Dhodo Sanedo film were used in a multi-platform rollout, ensuring wide reach and sustained buzz:
- Instagram (Reels & Stories)
- YouTube
Formats Delivered:
- Vertical (Reels & Stories)
- Horizontal (YouTube & LinkedIn)
- Ultra-Wide Cinematic Format (5120×1080)
This allowed Whitelion to connect with festive audiences, professionals, and brand enthusiasts simultaneously.
Results That Spoke Beyond Numbers
Cultural Impact & Brand Recall
The campaign received exceptional audience response, both on-ground and online:
- High social engagement and video views
- Strong emotional connection with festive audiences
- Increased visibility during Kesariya Navratri
- Whitelion is positioned as a cultural participant, not just a sponsor
Most importantly, Whitelion became a part of the celebration’s story.
Supporting Visual Narratives
Beyond the Main Film
While Dhodo Sanedo remained the centerpiece, we also explored additional visual storytelling elements to amplify the brand’s presence:
Event-Led Visuals:
Live festive moments, crowd energy, and real cultural interactions added authenticity and scale to the campaign.
Detail-Focused Shots:
Close-ups and controlled frames highlighted Whitelion’s premium design language, smart touch features, and modern aesthetic.
These supporting visuals strengthened the overall narrative and extended the campaign’s life across platforms.
A New Way to Brand During Festivals
Strategic Takeaways
- Culture-First Storytelling builds emotional brand loyalty
- Technology becomes powerful when woven into tradition
- Social Cinema outperforms conventional festive promotions
- Premium brands win when they feel human, local, and authentic
Conclusion
The Whitelion × Monkey Ads & Studios collaboration proves that festive branding doesn’t need to shout—it needs to belong.
By blending Gujarati culture, music, dance, and smart technology, Dhodo Sanedo became more than a campaign.
It became a moment, a memory, and a movement.
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At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
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