Driving Footfall with Real Wheels – MG Adajan & MG Vapi
When MG Motor India launched its new showroom in Adajan, they needed more than just eyeballs — they needed feet through the door. That’s when Monkey Ads stepped in with a disruptive idea that merged on-ground action with high-octane engagement. What started as a footfall mission in Adajan became a replicable playbook for MG Vapi, proving that when creativity meets performance, results drive in.
Challenge
MG was launching its new showroom in Adajan and needed to create not just awareness but tangible footfall to the physical store. Traditional advertising wasn’t cutting through the noise in a crowded local market.
Action
Monkey Ads conceptualized a bold, on-ground activation: our campaign anchor physically drove prospects to the showroom — quite literally. This unconventional format instantly connected with locals, blending entertainment with direct response.
After the overwhelming engagement and buzz in Adajan, the same strategy was replicated at MG Vapi, reinforcing consistency and reliability in footfall generation.
Results
- 1000+ showroom walk-ins in the Adajan campaign period
- Over 30% conversion from showroom visits to test drives/bookings
- Campaign recall led to organic word-of-mouth and increased local dealership visibility
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At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact.
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN
PERFORMANCE
Creating and optimising campaigns to ensure maximum ROAS and continuous growth to get success for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.