From 45 Days to Forever Memories: OneSpace Interiors Diwali Brand Film

Overview

A Diwali Story of Home & Togetherness

At Monkey Ads & Studios, we believe in pushing creative boundaries and crafting emotionally powerful narratives that elevate brands beyond conventional advertising.
Our latest project for OneSpace Interiors, a premium interior and home solutions brand, is a true reflection of this philosophy.

We created a heartfelt Diwali brand film that blends family emotions, festive togetherness, and the joy of homeownership, turning OneSpace Interiors’ 45-day home completion promise into a story audiences could deeply connect with.

Diwali Film: A Cinematic Story of Togetherness

Iss Diwali, Apno Ke Saath Ghar Sajaiye

Innovative Storytelling Approach

Instead of promoting interiors through static visuals or feature-led communication, we chose to tell a human story.
Set between Ganesh Chaturthi and Diwali, the film captures siblings reuniting, families coming together, and memories being created inside a home completed in just 45 days by OneSpace Interiors.

This emotional approach allowed the brand to communicate its strongest USP without sounding promotional — making the message subtle, memorable, and shareable.

Stunning Visuals with Emotional Depth

Our team captured cinematic visuals that balance warm festive lighting, natural performances, and real home settings.
Every frame was designed to evoke:

  • Belonging
  • Comfort
  • Celebration
  • The feeling of “home.”

The visual language remained authentic, ensuring the brand stayed grounded while delivering a premium cinematic experience.

Engaging Film & Digital Content

The campaign revolved around a 2-minute 58-second Diwali film, supported by:

  • High-impact short edits
  • Reels optimized for social platforms
  • Festive brand creatives for engagement

Each asset was crafted to retain the emotional essence of the story while maximizing digital performance and audience retention.

Comprehensive Digital Campaign

The film and supporting visuals were used in a full-funnel digital campaign designed to:

  • Build festive brand recall
  • Increase emotional connection with the brand
  • Drive high engagement across platforms

The campaign was strategically deployed across Instagram, YouTube, Facebook, and LinkedIn, ensuring strong visibility among both homebuyers and interior-focused audiences.

Performance Highlights

The emotionally driven campaign delivered exceptional results:

  • 1.2M+ Video Views
  • 900K+ Reach
  • CPM: ₹2.48
  • CPR: ₹0.10

The storytelling-first approach yielded high organic sharing, strong audience sentiment, and meaningful engagement that extended beyond paid reach.

Supporting Locations & Real Environments

While the Diwali film remained the centerpiece, the project was strengthened by shooting in real, relatable environments, enhancing authenticity and trust.

Real Home Setup

Authentic Living Spaces:
A beautifully decorated client home was used to showcase real-life interiors, festive décor, and lived-in warmth, reinforcing OneSpace Interiors’ promise of ready-to-live homes.

Construction Site Visuals

Trust & Transparency:
Live shots from an active OneSpace Interiors project highlighted the brand’s execution capabilities and commitment to timely delivery, grounding the emotional narrative in reality.

From Emotion to Brand Recall

By combining:

  • Emotional storytelling
  • Real locations
  • Festive relevance
  • Strategic digital execution

We transformed OneSpace Interiors’ interior solutions into a festival of emotions, positioning the brand as more than a service provider but as a partner in building memories.

 

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