SNCO Global Performance Marketing Breakthrough.

Overview

SNCO Global’s Funnel-First Digital Shift

SNCO Global partnered with Monkey Ads to streamline funnel execution and boost lead generation. Through a video-first approach, optimized GMB presence, and structured Meta campaigns, the brand achieved efficient CPL, stronger engagement, and a scalable foundation for future campaigns.

Challenge

SNCO Global aimed to streamline its content and lead generation efforts across digital platforms. Key issues included:

  • Inconsistent video-based engagement.
  • Fragmented funnel-to-platform execution.
  • Declining visibility on some platforms like Facebook and LinkedIn.
  • Need for structured campaign delivery and lead capture.

Action

Monkey Ads implemented its GQNC Funnel system with an integrated content delivery and ad strategy:

  1. Video Content Production
    • 15 Reels were scripted and shot in a dedicated one-day shoot.
    • 4 trimmed videos with optimized hooks delivered for ad-specific use.

  2. Platform Strategy Execution
    • Instagram: 16 statics + 3 Reels posted. Focus on visual storytelling and engagement prompts.
    • GMB: Profile optimization, resulting in 200% growth in website clicks.
    • LinkedIn: Prioritized engagement improvement through content refinement.
    • Facebook: Performance dip observed—optimization and content revamp initiated.

  3. Lead Campaigns
    • Ran ads across Meta properties using WhatsApp, Traffic, Awareness, and Lead Gen formats.
    • WABA is activated for WhatsApp-based follow-ups.
    • Applied Fresh Lead First Protocol and 10-Min TAT Rule for rapid lead response.

Results

  • Leads Generated: 47
  • CPL: ₹686.23
  • Instagram Growth: +8.4% new followers, 84.4% of interactions from non-followers
  • GMB Website Clicks: +200% growth
  • Reels Usage: 14 videos published or used in campaigns

Conclusion

Monkey Ads aligned content, campaigns, and funnel execution for SNCO across platforms, leading to efficient CPL, improved engagement, and better lead response handling. This sets a scalable foundation for future campaign cycles.

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