From Teasers to Footfall: How Marketing, Foodie Meets & Creative Branding Fueled Badi Katori’s Success
At Monkey Ads & Studios, we craft marketing strategies that resonate with audiences and drive impactful brand growth. Our collaboration with Badi Katori, a rising FMCG brand, was a hyper-local yet high-impact marketing success story. From the first outlet launch in Vesu to franchise expansion in Adajan, we executed a mega influencer-driven campaign designed to engage the Surat audience strategically.
Mega Influencer Marketing – Creating a Buzz in Surat
Strategic Approach
Understanding Surat’s diverse audience, we categorized potential customers into relatable segments—“Chhota ho ya Bada, Shaah ho ya Sharma”—ensuring that Badi Katori connected with people from all backgrounds.
High-Impact Teaser Video
To generate anticipation before launch, we produced an engaging teaser video, creating buzz across Surat’s digital space and making Badi Katori a highly anticipated food destination not just in Surat but nationwide.
Influencer-Driven Awareness
We launched an extensive influencer marketing campaign in Surat, collaborating with top food influencers to maximize engagement and drive footfall to the Vesu outlet. Additionally, the second outlet was launched in Adajan with a campaign of Childhood friends influencer page whom the Surat crowd adores, which gave the Adajan outlet the right hit on the spot for the high footfall.
Grand Opening – A Culinary Celebration in Surat
Foodie Meet-Up
For the Vesu outlet launch, we organized an exclusive foodie meet, inviting top Surat-based food bloggers and influencers to experience Badi Katori firsthand. The event generated organic social buzz, making it one of the most talked-about food launches in Surat.
Thematic Campaign – “From Kashmir to Kanyakumari”
We conceptualized the “Pure Bharat Ka Swaad” campaign, reinforcing Badi Katori’s commitment to authentic Indian flavors, making it a go-to spot for food lovers in Surat.
Social Media & Creative Strategy
Christmas-Themed Food Photography
To align with seasonal trends, we executed a Christmas-themed food photography campaign, which was loved by the client and boosted engagement during the festive season.
Instagram Grid – Aesthetic & Engaging
We crafted a visually appealing, interactive Instagram grid, ensuring a strong brand identity that resonated with Surat’s food-loving audience.
Brand Expansion – Taking Badi Katori to New Heights in Adajan
Franchise Video Content
Our franchise video campaign played a key role in Badi Katori’s expansion to Adajan, helping the brand establish its second outlet in Surat and attract new franchise partners.
Influencer & Premium Content Strategy
As part of the Adajan launch campaign, we executed:
- A premium anchor shoot and photoshoot, capturing the brand’s essence with high-quality visuals.
- AI-enhanced and trend-driven photography, keeping the content fresh and engaging.
- Collaborations with top Surat-based influencers, including DS – Dude Seriously, creating High-engagement videos that further boosted brand awareness.
Our hyper-local influencer marketing campaign led to increased footfall, with many customers specifically visiting after watching our content. Through a well-executed mix of influencer marketing, strategic branding, and premium content, Badi Katori solidified itself as a popular food brand in Surat.
The journey doesn’t stop here—our goal is to make “Pure Bharat Ka Taste” a recognized name across Bharat.
Hum Aapki Brand ko Keyword Bana Denge!
At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact.
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN
PERFORMANCE
Creating and optimising campaigns to ensure maximum ROAS and continuous growth to get success for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.