Achieving a RoAS of 375+ for KNB Builders
In 2017-18, Monkey Ads & Studios took on the digital marketing mandate for KNB Builders, a real estate developer based in the Varachha area of Surat. The challenge was unique—they wanted to target leads exclusively from the Kathiyawadi Patel community. Despite knowing that Meta’s (Facebook at the time) ad platform didn’t allow such precise targeting due to policy restrictions, we accepted the challenge.
The Initial Challenge: Custom Targeting Limitations
While the client was adamant about targeting only Patel community members, Meta’s platform had no such filters available, and manual audience creation based on surnames like Sawani, Sutariya, and others didn’t deliver the desired results. Our initial attempt to create a custom audience using these surnames didn’t perform as expected, leading to low-quality leads and a disappointing outcome. Although this was a setback, it gave us valuable insights into the complexities of audience targeting in digital marketing, particularly in real estate.
Despite these challenges, we continued to maintain our commitment to ethical advertising and stayed away from any practices that would compromise data privacy or platform policies.
Turning Challenges into Success: The 2023 Comeback
Fast forward to 2023, KNB Builders reached out again, but this time with a new requirement—targeting only Mehsana Patels. Although we knew from previous experience that surname-based targeting wouldn’t work, our past efforts were about to pay off. By utilizing advanced digital marketing strategies such as behavioral targeting, interest-based segmentation, and geographic localization, we crafted a fresh approach.
Instead of focusing on names, we developed highly targeted campaigns that reached the intended audience through contextual advertising and demographic filters that aligned with the real estate market. By leveraging Facebook and Instagram Ads, optimized landing pages, and highly relevant content marketing, we built a funnel that attracted high-quality leads.
The Results: A Remarkable RoAS of 375+
Our data-driven approach led to one of our most successful real estate campaigns to date. The blend of strategic ad placements, personalized messaging, and continuous campaign optimization resulted in a Return on Ad Spend (RoAS) of 375+, an extraordinary figure in real estate digital marketing. The campaign not only delivered outstanding ROI but also reinforced KNB Builders’ brand presence within their target community.
Key Digital Marketing Strategies Used:
- Custom Audience Segmentation: We focused on defining our audience by behaviors and interests relevant to the real estate sector.
- Advanced Facebook and Instagram Ads Targeting: Leveraging Meta’s tools for geographic and demographic targeting, we refined our approach to focus on local buyers.
- Data-Driven Optimization: Continuous tracking and analysis allowed us to optimize the campaign in real-time, adjusting strategies for maximum engagement and conversions.
- Conversion-Focused Content: From ad copy to landing page design, every element was optimized to drive leads through the sales funnel effectively.
Our partnership with KNB Builders exemplifies how creativity, persistence, and data-driven strategies can overcome even the toughest marketing challenges. At Monkey Ads & Studios, we believe that every challenge presents an opportunity for growth and innovation. Our experience with KNB Builders has become a defining case study in how focused, ethical digital marketing can deliver exceptional results in the real estate industry.
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At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN PERFORMANCE
Creating and optimising campaigns to ensure maximum RoAS and continuous growth for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.