From Connection to Collaboration

Overview

How We Helped Massimo Batteries Expand Their Global Footprint

At Monkey Ads & Studios, building relationships is at the heart of what we do. One of the most rewarding partnerships we’ve cultivated is with Massimo Batteries, one of India’s largest battery manufacturers. Here’s how we became their digital marketing engine and played a key role in growing their international exports.

The Beginning: Connections Through BNI

  • I’ve been a member of BNI Surat for over 7 years, and in 2020, I had the honor of serving as the President of our Alchemist chapter. My leadership team included Pawan Kayth as Vice President and Anurag Agarwal Harlalka as Secretary Treasurer. Though it was a challenging time due to the pandemic, which moved all our meetings online, we found creative ways to stay connected.

    In the later months, we began to meet as a Leadership Team in cafés, where our friendship and camaraderie allowed us to have open, meaningful discussions about business. During one of these conversations, I shared our digital marketing expertise, which caught the attention of Anurag Bhai, who mentioned his connection to Massimo Batteries through his C&F business.

Key highlights of our work include:

  • Lead generation for exports through tailored digital marketing campaigns.
  • Expanding their global market presence, helping them enter new territories.
  • Leveraging performance marketing strategies to drive growth.

One of the most fulfilling aspects of this journey has been contributing to bringing foreign currency into India, supporting the country’s economy and promoting Made in India products on the global stage.

The Connection: Building Trust

Recognizing our love for working with manufacturers, I asked Anurag Bhai to introduce us to the brand. He graciously did, and by June 2021, we had the opportunity to meet Vikas Goyal Ji during his trip to Surat. After a detailed discussion about how Monkey Ads & Studios could bring value to Massimo, Vikas Ji returned to Hyderabad and arranged an online meeting with Nilesh Prithani Ji.

That meeting turned out to be a pivotal moment, and soon after, Monkey Ads & Studios was onboarded as Massimo’s digital marketing partner in August 2021.

The Partnership: Growing Exports and Global Reach 

Since then, our partnership with Massimo Batteries has spanned over three years, during which we have served as their lead generation engine, specifically focusing on export growth. What began as a business serving six countries in 2022 has now expanded to over 25 countries, achieving a ROAS of up to 400% and bringing global revenues and recognition to Massimo.

The Experience: A Partnership of Growth and Learning

This journey wouldn’t have been possible without the incredible trust and collaboration from the Massimo Batteries team, including Vinay Pratap Singh Ji and Sumit K Chauhan Ji. Our learning and working experience with them has been invaluable, and we are honored to be part of their ongoing growth story.

Special thanks go to Anurag Bhai for the introduction, and to Vikas Ji, Nilesh Ji, Vinay Ji, and Sumit Ji for their trust and collaboration.

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