In 2015-16, while in Mumbai for a work commitment, Palak Madhwani decided to stop for a quick bite at McDonald’s near Andheri Railway Station. At the time, his agency was handling major brands like Suzuki Motorcycle India Pvt. Ltd. with multiple dealerships as clients.
While enjoying his burger, Palak noticed a young manager effectively handling customer satisfaction. He approached the manager and asked, “Can you connect me with the Marketing head/in-charge of McDonald’s?” The manager smiled and connected him to Mr. Pankaj Deshprabhu, who was then overseeing marketing for the western region.
Palak happily called Mr. Deshprabhu and introduced himself. Fortunately, Mr. Deshprabhu was traveling to Surat for the opening of a new outlet at Virtuous Retail VR Surat. They arranged a meeting, and with Hanuman Ji’s blessing, Palak secured the order for McDonald’s. His agency became their registered vendor, executing multiple campaigns for various outlets across Gujarat and Maharashtra.
Campaign Highlights:
One of the most memorable campaigns was the Navli Navratri 2019, where McDonald’s served as the main sponsor alongside other large conglomerates like Sony India.
Approach:
This experience exemplifies the effectiveness of “sales by outreach.” While many rely on LinkedIn and social media for networking, Palak enjoys the approach of engaging in the physical world to build valuable business relationships.
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