Revolutionizing Lead Generation for Moduco
At Monkey Ads & Studios, we specialize in creating high-performance lead generation systems. For Moduco, our goal was to generate leads for both B2B and B2C sales while also attracting associate partners. To accomplish this, we implemented a funnel-based approach using innovative content creation and performance marketing.
Execution: Lead Machine Strategy
The core of our strategy was based on the Lead Machine model, designed to rapidly attract and convert leads using four key components:
- GQNC Formula: A targeted approach to Generate Qualified Nurtured Customers, ensuring that only high-quality leads enter the sales funnel.
- 4Q Formula: A strategic process ensuring that potential leads are qualified using four essential parameters before conversion.
- TAT < 10 minutes: We emphasized quick turnaround times, ensuring that leads were contacted within 10 minutes of their inquiry, significantly increasing conversion rates.
- High Energy Engagement: All touchpoints, from ads to follow-ups, were infused with high-energy messaging to captivate the audience and push them toward conversion.
High-Quality Content Creation & Performance Marketing
We created compelling, high-quality video content that served as funnel pitches, educational guides, and sales-driven narratives. This content was optimized to resonate with Moduco’s target audience, ensuring high engagement and lead generation.
Assets Created:
- Funnel Pitches: Carefully crafted presentations that guided leads through the decision-making process.
- Educational Video Content: Informative videos that built brand trust and provided valuable insights into Moduco’s offerings.
- Sales Video Content: Targeted content designed to directly drive conversions, featuring customer testimonials and use cases.
Performance Marketing: Paid Ads on Social Media
Our paid ads strategy focused on driving leads through:
- Instagram and Facebook Ads: Targeted ads to attract both B2B clients and associate partners, utilizing precise audience segmentation to reach Moduco’s desired demographic.
Results
- Cost Per Lead (B2B): ₹45
- Cost Per Lead (Associate Partner): ₹26
With the Lead Machine in place, Moduco saw a substantial increase in qualified leads, while maintaining cost-effective performance. The system allowed for rapid follow-up, increasing the overall conversion rate and driving business growth.
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At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN PERFORMANCE
Creating and optimising campaigns to ensure maximum RoAS and continuous growth for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.