Powering Growth with Performance
Praveg Solar partnered with Monkey Ads to scale visibility and achieve cost-efficient lead generation. With a video-first performance strategy, strong content production, and optimized ad spend across Meta, Google, and LinkedIn, the brand amplified reach while keeping leads affordable.
Challenge
Praveg Solar aimed to drive consistent, cost-efficient leads while scaling digital visibility across multiple platforms. They partnered with Monkey Ads to execute a video-first performance strategy and optimize ad spend.
Action
- Content Production
- 2 video shoots executed in June & July—aligning with our Video-First Performance Marketing philosophy.
- 16 social posts delivered (9 static + 7 reels) using the Hyper-targeting Framework to match formats with audience psychographics.
- 7 videos produced and deployed for Meta campaigns—supporting the GQNC Funnel (Generation Layer) via scroll-stopping creatives.
- Platform Strategy
- Instagram: Reels + creatives deployed for engagement. Format decisions supported by CASA Framework (Reels under Ads Layer).
- Facebook: Capital investment in video-first campaigns, following the Monkey Funnel’s Nurturing + Conversion Layers.
- LinkedIn: Organic strategy to grow authority—using content from the Nurturing Layer of the GQNC Framework.
- YouTube: Old content maintained traction, showing the long-tail power of high-quality Top-of-Funnel (TOFU) assets.
- Google My Business: Optimized with local relevance—a micro-execution of Geo-led Hyper-targeting.
- Instagram: Reels + creatives deployed for engagement. Format decisions supported by CASA Framework (Reels under Ads Layer).
- Performance Marketing
- Meta Lead Ads: 1,419 leads generated at a Cost Per Lead (CPL) of ₹119.97 – aligned with CASA-tested creatives.
- WhatsApp Ads: ₹33.91 CPL – leveraging Click-to-WhatsApp flow under the Monkey Funnel’s Generation Layer.
- Website Leads: ₹114.84 CPL – driven by high-intent traffic nurtured through qualified BOFU content.
- Google Ads: ₹691.50 CPL – tested under MMFA micro-funnels targeting niche segments.
- Meta Lead Ads: 1,419 leads generated at a Cost Per Lead (CPL) of ₹119.97 – aligned with CASA-tested creatives.
Result
- Instagram: Reach +118% (543K+), Views 1.5M+ (+159%), Interactions +123%, DM leads +56%.
- Facebook: 2.7M views (+184%), 2.66M from ads, Interactions +165%.
- LinkedIn: Impressions +83.9%, Reactions +39.8%.
- YouTube: 1.8K views, 7 new subscribers.
- Google My Business: 243 interactions (+196.3%), 45 calls (+246%), 1,352 profile views.
- Meta Ads: 1,471 total leads → ₹117.4 CPL overall.
- Google Ads: Higher CPL at ₹691.50, with lower volume.
Hum Aapki Brand ko Keyword Bana Denge!
At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact.
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN
PERFORMANCE
Creating and optimising campaigns to ensure maximum ROAS and continuous growth to get success for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.