The Lead Machine Goes Global: Propelius Collaboration
In a world where global expansion is the key to scale, Propelius set its sights on high-value markets like the USA and India. But ambition alone wasn’t enough—what they needed was a scalable lead generation engine that could deliver not just volume, but quality. That’s where Monkey Ads came in. With our Lead Machine and proprietary performance marketing IPs, we turned Propelius’s global growth ambition into a lead generation success story.
Challenge
Propelius, an emerging leader in its category, was eager to expand its international footprint, particularly in high-potential markets such as the United States and India. However, the brand faced a challenge common to growth-stage companies—its previous campaigns were inconsistent in generating high-quality leads and lacked a structured follow-up mechanism. Despite a strong offering, their message was not resonating with the target audience segments on a large scale.
Action
Monkey Ads deployed its proprietary Lead Machine framework, integrating video-first content with Hyper-targeting and Multiple Marketing Funnel Automation (MMFA). We began by creating precise audience avatars tailored for each geography. Leveraging our Qualifier Framework, we designed lead forms that filtered out non-serious prospects at the source, drastically improving the lead quality.
For content, we applied our Hyper-targeting Content Framework, ensuring every ad spoke directly to the pain points of Propelius’s global personas. Strategic A/B testing, informed by the CASA Theory of Scale-Stop, enabled us to identify high-performing ad combinations and double down on what worked.
Additionally, we built a qualification and nurturing pipeline powered by our GQNC Framework and the “Fresh Lead First” protocol. This ensured that every incoming lead was immediately evaluated, followed up with, and placed into a nurturing journey customized by location and lead intent.
Results
The results were a testament to the power of structured, performance-driven marketing. Propelius recorded a strong intake of 182 qualified leads across global markets. The United States and India emerged as standout performers, contributing a majority of the high-conversion traffic.
More importantly, the structured nurturing flow created a live opportunity pool—a reservoir of warm leads now primed for conversion through strategic follow-ups. With the groundwork laid, the Propelius sales team now engages with high-intent prospects, minimizing wastage of time and maximizing ROI.
This campaign didn’t just generate leads—it engineered a repeatable growth system that Propelius can scale across new territories.
Takeaway
When growth is the goal, scattered marketing won’t cut it. With the Lead Machine approach, Monkey Ads helped Propelius convert ambition into action—and action into tangible results. If your brand is ready to stop guessing and start scaling, it’s time to Karo Man Ki, Maaro Chhalang with Monkey Ads.
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At Monkey Ads & Studios, we offer a comprehensive range of digital marketing services to help businesses thrive in the online world. From search engine optimization to social media marketing, pay-per-click advertising, content creation email marketing, and web design, our team of dedicated experts is committed to delivering customized strategies that drive results.
STRATEGIC ROADMAPS
Crafting data-driven strategies to align with your business goals and maximize your digital marketing impact.
ENGAGING CONTENT CREATION
Developing compelling text, video, and graphics to captivate your audience and enhance your brand's online presence.
OPTIMIZED SALES FUNNELS
Implementing Indigenous MMFA and Scale Stop Strategy to convert leads into loyal customers efficiently.
DATA-DRIVEN
PERFORMANCE
Creating and optimising campaigns to ensure maximum ROAS and continuous growth to get success for your business.
We’re a team of creatives who are excited about unique ideas and help your companies to create amazing identity through our Marketing Strategies.