Blending Storytelling with Performance
At Monkey Ads & Studios, we believe even technical industries can shine with the right storytelling. One such example is our collaboration with Praveg Solar, where we redefined how solar marketing can capture attention, build trust, and drive brand growth.
Why Solar Marketing Needs a Creative Edge
The solar industry is highly competitive, especially in India, where multiple EPC companies fight for attention. Traditional ads often look and feel the same. That’s why brands need innovative solar marketing strategies to connect with audiences emotionally, not just technically. At Monkey Ads, we focus on blending performance-driven campaigns with creative storytelling to help solar brands rise above the noise.
Mr.Beast-Style Trend Integration
In August, our team brought a fresh approach to solar marketing by adapting Mr.Beast-style video trends. Known for high-energy, viral content, this storytelling method was aligned with Praveg Solar’s brand narrative. The result? Engaging, relatable videos that made solar adoption feel exciting and modern. No other solar brand in the industry had experimented with such a format before.
CID-Inspired Video Campaign
We also crafted a unique “CID raid” concept, inspired by India’s iconic crime-investigation show. The video dramatized the rising cost of electricity and revealed solar energy as the ultimate solution. This solar marketing campaign received excellent interaction, reach, and impressions. More importantly, it proved that technical subjects can be simplified and made entertaining through innovative content.
Festive Creatives for Brand Recall
Consistency is the backbone of successful solar marketing. Alongside videos, our team designed festive static creatives for Praveg Solar’s social media. These creatives were not only visually aesthetic but also culturally relevant, helping the brand maintain strong recall during festive seasons. By balancing professional branding with creative design, Praveg Solar positioned itself as both modern and trustworthy.
Strategic Amplification
Content alone isn’t enough. To maximize impact, we integrated these campaigns into a comprehensive solar marketing strategy that included:
- Hyperlocal social media targeting across South Gujarat.
- CRM integration and instant WhatsApp responses for faster lead nurturing.
- Performance-driven ads to boost reach and engagement.
This ensured that creative ideas translated into real digital visibility and stronger connections with potential solar customers.
Result
- Overall CPL: ₹142.18
- Top CPL: ₹115.48 (Vadodara)
- WhatsApp CPL: ₹20.69
- Meta Impressions: 4M+
- Instagram Reach: +65% (843K)
- Facebook Engagement: +82% (7K Interactions)
- YouTube Watch Time: +298% (23.6 hrs)
- GMB Calls: +111% (38 calls)
Why Choose Monkey Ads for Solar Marketing
As a video-first performance marketing agency, Monkey Ads specializes in turning complex ideas into simple, powerful narratives. From solar EPC companies to renewable energy startups, we help brands create meaningful digital footprints.
If you want to explore more about how we transform industries with our strategies, check out other Monkey Ads case studies and discover how we can power your next growth story.
Final Thoughts
Praveg Solar journey shows that solar marketing is not just about selling panels it’s about building trust, creating awareness, and engaging audiences with creativity. With the right mix of performance and storytelling, solar brands can achieve long-term visibility and growth in an ever-competitive market.