Test Drives & Real Drives: How Monkey Ads Boosted MG Showroom Footfall
When MG Motor India opened their new showroom in Adajan, they faced a familiar challenge: awareness wasn’t enough — they needed walk-ins. Real footfall. Real people stepping into their space, test-driving the cars, and becoming customers.
That’s when Monkey Ads took the wheel. Literally.
What followed was a high-impact MG showroom footfall campaign—built to convert curiosity into actual customer visits.
The Challenge: Driving Footfall in a Crowded Market
In a market flooded with ads, opening a showroom without making noise is like launching a rocket with no countdown. MG Adajan had the location and the brand muscle, but what it needed was a local buzz — a direct line between awareness and action. Traditional media wasn’t going to cut it.
They didn’t just want views; they wanted visits.
The Idea: Drive Them In — Physically
At Monkey Ads, we believe marketing should be unmissable. So we launched an activation where our campaign anchor didn’t just talk about the showroom — they drove people there.
Using our Video-First Performance approach, we captured high-impact, real-world engagement that turned into serious lead volume. People weren’t just watching ads; they were hopping in and being driven to the store. Literally.
It was a bold move that defined our MG showroom footfall campaign — quirky in execution, serious in results.
The Action: Adajan to Vapi – A Playbook That Travels
After the roaring success in Adajan — footfall, test drives, and bookings, MG asked us to replicate the model at their Vapi showroom. And we did.
Same formula. Same energy. Same high-conversion funnel. Different city.
Our anchor-led, on-ground campaign was supported by strategic targeting, video documentation, and social amplification using our proprietary MMFA Strategy and Hyper-targeted Content Framework.
The Results: Engagement that Converts
- 1000+ showroom walk-ins during the campaign in Adajan
- 30%+ conversion rate from walk-ins to test drives/bookings
- Campaign recall that led to organic word-of-mouth across local audiences
- 20% increase in footfall at MG Vapi versus historical benchmarks
When marketing drives results like this, it’s not a campaign — it’s a movement.
Final Gear: What's Next
At Monkey Ads, we don’t just create ads — we build Lead Machines. Whether it’s driving footfall, creating hyper-local buzz, or scaling lead funnels across cities, we bring the VanarSena energy to everything we touch.
Our MG showroom footfall campaign proved that creativity + execution = real traffic, real leads, real results.
Got a showroom? Let’s fill it.
Got a bold target? Let’s crush it.
Let’s drive. Literally.