In today’s busy digital space, Atul Bakery crafted a campaign that aimed to connect as much as it promoted. In January 2025, marking it’s 18th anniversary on 26th January, the brand launched a strategic influencer-led campaign blending local flavor, emotion, and timing. Collaborating with 12 regional influencers across Gujarat, Atul Bakery leveraged authentic voices to share personal moments through reels and stories—creating meaningful connections.
Adding a cultural layer, RJ Roshan joined for a special Valentine’s Day shoutout, promoting a Gujarati version of the song Amplifier on social media. The tribute to love and sweetness featured Atul Bakery in a memorable, musical way.
To amplify excitement, a “Buy One, Get One Free” pastry offer was launched—resulting in massive footfall and celebration.
This campaign moved beyond surface-level promotion, tapping into authentic influencer storytelling and turning branded content into heartfelt connection.
Key Strategies Atul Bakery Uses for Authentic Influencer Storytelling
Marketing Campaign with Influencers Across Gujarat
On 26th January 2025, Atul Bakery celebrated its 18th anniversary with a special campaign. They collaborated with 12 influencers from cities across Gujarat. Each one created localized content featuring their favorite bakery items. This helped the brand reach various age groups and communities in a relatable way.
Check out this blog on influencer marketing trends in 2025 for more insights.
RJ Collaboration for Wider Reach
To further strengthen its influencer marketing strategy, Atul Bakery partnered with RJ Roshan, a well-known radio personality with a strong local following. On Valentine’s Day, as part of the ongoing anniversary campaign, RJ Roshan gave a special shoutout on social media, featuring a Gujarati version of the hit song Amplifier—reimagined as a tribute to love and sweetness, with Atul Bakery naturally woven into the narrative. This was complemented by on-air mentions and interactive online engagement, effectively blending traditional and digital outreach. The Valentine’s Day campaign brought a festive, cultural vibe to the brand’s message. It also boosted visibility and reinforced Atul Bakery’s influencer marketing strategy.
Anniversary Offer: Buy One, Get One Free
To celebrate their 18th anniversary on 26th January 2025, Atul Bakery rolled out an exclusive “Buy One, Get One Free” pastry offer across all outlets. This limited-time promotion wasn’t just a treat for customers—it turned into a massive success for the brand. The offer attracted significant foot traffic and created a festive buzz around the celebration. Most impressively, Atul Bakery sold over 1,39,468 pastries during the anniversary period, reflecting not only strong customer response but also the enduring brand loyalty it has built over the years.
Discover how Atul Bakery used data to drive results in our post: How to Use Data to Improve Your Ad Creative.
Building Long-Term Relationships with Influencers
Instead of one-off sponsorships, Atul Bakery collaborates with influencers over time, turning them into true brand advocates. By fostering long-term relationships, influencers genuinely incorporate Atul Bakery into their lifestyle, making their recommendations more credible—an essential element of Authentic Influencer Marketing.
Explore best practices for long-term influencer partnerships on Later.
Encouraging Genuine Storytelling
Atul Bakery collaborates with influencers to craft stories that align with the brand’s vision while still allowing room for personal touches. Influencers share their experiences—like enjoying their favorite cake or celebrating special moments—which helps create emotional connections with the audience. This thoughtful balance ensures the content feels natural, engaging, and true to the spirit of Authentic Influencer Marketing.
Want more tips on content that connects? Read: AI-Powered Social Content Optimization.
Leveraging User-Generated Content (UGC)
Beyond influencers, Atul Bakery encourages customers to share their cake-cutting moments, reviews, and personalized experiences on social media. This organic word-of-mouth marketing enhances trust and credibility.
Focusing on Local Influencers
Atul Bakery doesn’t rely only on big names. It also connects with micro and local influencers who share strong bonds with their audience. These influencers’ recommendations feel more genuine and relatable to their followers—further strengthening the brand’s Authentic Influencer Marketing foundation.
For deeper insights, see How Micro-Influencers are Reshaping Marketing.
Conclusion
Atul Bakery shows that trust and real connections work better than traditional ads. This authentic approach leaves a stronger impression. By collaborating with influencers across Gujarat, partnering with RJ Roshan, and launching an anniversary offer, Atul Bakery successfully built an engaged community of brand advocates who spread the word in the most organic way possible.
Want to experience Atul Bakery’s magic? Follow us on social media for real stories from our customers and influencers!
