- 🧠 RAPID-ICP™ Framework by Monkey Ads – The Lead Machine
The Ultimate ICP Strategy for Video-First Performance Marketing
A Monkey Ads – Signature IP
🧩 What is RAPID-ICP™?
RAPID-ICP™ is Monkey Ads’ proprietary framework to define and dissect your Ideal Customer Profile (ICP) — designed especially for video-first performance campaigns on platforms like Meta, Google, LinkedIn, and YouTube.
It helps businesses decode not just who their audience is, but also how they think, why they buy, and where to reach them using ad technology.
🚀 Why This Framework Matters
Precise targeting = lower CPLs and higher RoAS Video scripts that connect = better thumb-stopping power Retargeting that works = higher conversion % Consistent buyer insights = scalable business growth
📦 What Does RAPID Stand For?
R – Real People (Demographics)
Defining the who.
👤 Age Group 🚻 Gender 💼 Occupation
👨👩👧 Family Type (Nuclear / Joint) 🌎 Location / NRI Status
🏫 Education & Income Level 🗣 Language Preference
📌 Used in:
→ Meta’s “Demographics” targeting
→ Google’s Affinity & Geo filters
→ LinkedIn’s Role/Seniority filters
A – Aspirations (Psychographics)
Understanding their why.
🏆 What future are they chasing?
💡 Do they want status, peace, growth, convenience?
🧠 What emotions do they associate with your product?
🧭 What trends, influencers or ideas do they follow?
📌 Used in:
→ Content storytelling
→ Ad copy tone & CTA selection
→ Hero message of the campaign
P – Personality (Behaviour & Decision Style)
Grasping their how.
🤝 Impulse buyer or detail-driven?
🔎 Do they read reviews or follow influencers?
📱 React to carousels or videos?
💬 Seek social proof or offers?
📌 Used in:
→ Meta’s “Behaviours” targeting
→ Google’s In-Market Segments
→ LinkedIn’s Engagement Type filters
I – Intent (Platform Actions)
Measuring their what now.
🔍 What do they search for?
🎥 What YouTube content do they watch?
❤️ What brand pages or creators do they follow?
🔗 What buttons do they click? “Buy Now” or “Learn More”?
📌 Used in:
→ Meta’s “Interests”
→ Google’s Keyword Planner, Display Planner, YouTube Topics
→ LinkedIn’s Retargeting + Interest Targeting
D – Data Layer (Real-Time Feedback Loop)
Powering insights with truth.
🧾 CRM data from past customers
🧠 Pixel behavior (form fills, clicks, bounce)
📊 Google Analytics reports
📲 WhatsApp / CTA click-throughs
❌ Drop-off points from retargeting
📌 Used in:
→ Exclusions & Lookalike audiences
→ Conversion optimization
→ Custom video scripts for GQNC funnel stages
🏁 How We Use RAPID-ICP™ at Monkey Ads
Every client we onboard goes through a Kickoff ICP Workshop powered by RAPID-ICP™.
Here’s what happens:
- Define all 5 layers of RAPID together with client team
- Map their audience to real targeting tools on Meta, Google & LinkedIn
- Create persona-based video hooks for Generation, Qualification, Nurturing & Conversion
- Use CRM & pixel feedback to continuously sharpen ICP over time
🛠️ Platforms It Aligns With
Platform
Primary Mapping Areas
Meta (FB/IG)
Demographics, Interests, Behaviours (DIB)
Google Ads
Location, In-Market, Search, Display, YouTube
LinkedIn Ads
Industry, Job Title, Function, Seniority, Group Behaviour
📌 Final Thought
Most brands know who they sell to.
But the real RoI lies in knowing how they think, why they buy, and when to strike.
That’s what the RAPID-ICP™ Framework delivers.
If you want us to help you define your ICP and build a video-first funnel around it —
📞 Let’s talk.
